Customer Reviews for your Yahoo Store

The only search engine-friendly product reviews/product ratings solution for Yahoo! Stores

According to a study by Guidance and Synovate, more than 60% of online shoppers are drawn to web sites that offer a dynamic customer experience and over 35% of those surveyed said they are more likely to return an online store that offers customer testimonials and and product reviews. Another study found that a large number of those who like customer reviews (customer reviews are also referred to as product reviews) are more likely to buy from sites that posts negative reviews as well, not just positive ones.

The graph below is from an actual Yahoo Store. It shows a conversion rate change from 1.21% to 3.38% between items that don't have customer reviews vs. those that do.



How many times did you buy a book on Amazon and checked out what others wrote about it? Shouldn't reading what the publisher says be enough? Why do we trust people we don't know at all? According to all these studies, what it comes down to is people distrust companies but listen to one another. With customer reviews, you as a shopper can find out what others like you think about the product, and not what the publisher wants you to think. And, if you allow negative reviews to be posted as well, it increases the trust in your store.

With our Customer Reviews feature for Yahoo! Stores, you can let your customers rate your Yahoo! store's products and post reviews about them.

Fully functional, self-maintaining (no need to receive the reviews and post them yourself to your store). Works seemlessly with any editor-based Yahoo! Store (requires php/mysql-enabled web hosting such as Yahoo! Merchant Solutions. If your store is legacy store or need outside hosting, check out www.micfo.com). (See www.sportsunlimitedinc.com for an example.)

Your store's customers automatically receive an email a few days or weeks (configurable by you) after their purchase to remind them to leave feedback.

When someone posts a product review, you receive an email with the review. The email contains two hyperlinks, one to accept the post and another to reject it. Reviews are only posted after you approve the review by clicking the "Accept" link in the automated email.

Also included is a full-featured, password-protected admin interface to manage the reviews. You can approve or discard reviews or make changes (for example fixing language errors, etc.) Through the admin interface you can also customize the email that gets sent out to those who purchased something from your store to remind them to write a review.