The following is a list of topics covered in the Y-Times to date. Back issues are available in electronic (Adobe PDF) format for $4.50 per issue.
Scoll down to download the first two issues FREE.
September, 2004
all about yahoo! store images
rtml tip: sorting section contents
Agust, 2004
Email Marketing and Yahoo! Store
RTML Tip: Alphabetized site map page
July, 2004
RTML & SEO
Upload, rebuild, and publish your Yahoo! Store in one step
How to direct your Merchant Solutions home page to your Yahoo! Store
June, 2004
10 more things you can do to make more with your Y! Store
New Risk Tools limitations
Upgrading to Merchant Solutions with database inventory
May, 2004
Fraud Prevention
Did you know? Yahoo Stores have a maximum size
Yahoo Store Tip: Require CVV at checkout
April, 2004
Catalog Manager Blues
Marketing: The "Majority Fallacy"
Yahoo Store Tip: Forced option selection
March, 2004
WebMasterWorld Conference Update - Bill Leskinen
Marketing: Turn your bio into a marketing hook
Yahoo Store Tip: Store-tags in the editor
February, 2004
Converting keywords are the secret to everything Yahoo
Marketing: Don't let your prospects decide when to respond
Yahoo Store Tip: Using different thumbnails for specials
January, 2004
Search Engine Optimization for Inktomi and Yahoo Shopping
Marketing: Make anxiety work for you
RTML Tip: Text navigation bar
December, 2003
Customer Feedbacks: The Good, The Bad, and the Ugly
Marketing: Turn your features into benefits
Yahoo! Store Tip: Using Content-elements
November, 2003
Merchant Solutions: What's in Store for Us?
Marketing: Take Action!
Yahoo! Store Tip: Working with Options
October, 2003
Pay per Click for Yahoo! Stores
Marketing: Books on the Latest Marketing Ideas
Manually Created Pages and Database Upload
September, 2003
Linking Strategies for Search Engine Optimization
What you have to know before you write
Uploading the entire store (database upload)
August, 2003
Price Comparison Shopping
How To Drastically Upgrade Your Marketing
Creating a Custom Header
July, 2003
Google's PageRank
Target Marketing
Cascading Stylesheets and Yahoo! Store
June, 2003
How I got a 300% increase in my conversion rate on a $250 product? (Part 2 of 2) - Rob Snell
Marketing: How to make business with you easy and convenient?
Y! Store Tip: Order Tracking Form
May, 2003
How I got a 300% increase in my conversion rate on a $250 product? - Rob Snell
Marketing: Unique Selling Proposition? (5 of 5)
Y! Store Tip: Customizing the Catalog Request Form
April, 2003
Automation-Online Store Automation (Part 2 of 2) by Don Cole
Marketing: Unique Selling Proposition? (4 of 5)
Y! Store Tip: Trackable Links
March, 2003
Automation - Critical Component of your online success
Marketing: Unique Selling Proposition? (3 of 5)
Y! Store Tip: What can you do with LINKs?
February, 2003
Common Search Engine Misconceptions
Marketing: Unique Selling Proposition? (2 of 5)
RTML Tip: Relative Page Width
January, 2003
Web Usability for Yahoo! Store
Marketing: What is Your Unique Selling Proposition?
Yahoo! Store Tip: How to Add More Than 25 Buttons to the Navigation Bar
December, 2002
Shopping Cart Abandonment
Marketing: Videos to your Potential Customers
Yahoo! Store Tip: How to Add More Than One Blank Space to the Navigation Bar
November, 2002
10 Easy Things You Can Do to Make More with Your Yahoo Store - by Rob Snell
Marketing: Strategies for Free Publicity
RTML: Create a Customized Store Banner
October, 2002
Google and Internal Page Rank
Sneak Peek at the New Y! Store Editor
Marketing: How Can Statistics Help Your Business?
HTML: Display Current Date and Page Last Modified
September, 2002
SEO article by Bill Leskinen of WMLewis.com
Marketing: Capture Names and Addresses
Y! Store: General Purpose Feedback Form
August, 2002
Managing your inventory
Marketing: Direct mail marketing ideas
RTML Tip: Add text below the navigation bar
July, 2002
Cascading Stylesheets (CSS)
Marketing: What do your customers want?
RTML Tip: Change headings to text
June, 2002
Choosing the right colors
Marketing: Fax advertising
RTML Tip: Improved quantity pricing
May, 2002
Web Site Usability: How easy is it to navigate your store?
FTP and Yahoo! Store? Yes!
Marketing: Improve your advertising by testing
RTML Tip: Adding meta-tags
April, 2002
More on Search Engines: Getting Better Placement
Marketing: Is Your Selfishness Killing Your Marketing?
RTML Tip: Fix Your INDEX (site map) Page!
March, 2002
Improve Your Meta-Tags
Marketing: How to Write a Press Release
Web Design Trick: Rollover Hyperlinks
RTML Tip: Quantity Box Next to the Order Button
Please Note: This issue is free. Although during the checkout process you'll be asked to provide your credit card number, your card will not be charged. $0.00
February, 2002
The YPATH Story
Marketing: "Back End" Your Customers
Web Design Trick: Stop Right-Clicking on Images
RTML Tip: Graphical Order Button
This issue can be downloaded free of charge by clicking here.
